SketchWorks Rebrand Logo Design
SketchWorks Logo Design Brief
Background: SketchWorks is an innovative software application specialising in 2D and 3D computer-aided design (CAD). It caters to architects, engineers, and designers who require precision and flexibility. The software boasts a user-friendly interface and a suite of powerful tools that enable the creation of detailed technical drawings, models, and visualisations.
Objective: The logo reflects SketchWorks’ commitment to precision, innovation, and design excellence. It should appeal to professionals in the design and engineering sectors and convey a sense of reliability and advanced technology.
Target Audience: The primary target audience includes professionals in architecture, engineering, product design, and related fields who value precision, efficiency, and cutting-edge technology in their CAD software.
Tone and Personality: The logo should convey a professional, innovative, trustworthy personality. It should resonate with a tech-savvy audience and reflect the brand’s forward-thinking approach to design and technology.
Inspiration: The design should draw inspiration from geometric shapes, technical drawings, and the interplay between 2D lines and 3D forms. It may also incorporate elements that hint at creativity and the transformation of ideas into tangible designs.
Design Requirements:
- The logo must incorporate elements that symbolise both 2D and 3D design.
- It should be modern and minimalist, avoiding overly complex or intricate details.
- The colour palette should be professional in black and white versions.
- The logo should be scalable and legible in various sizes, from small icons to large banners.
- It must be unique and easily recognisable, distinguishing SketchWorks from competitors.
Deliverables:
- A primary logo design that includes the name “SketchWorks.”
- A secondary icon or emblem that can be used independently of the text.
- Variations for different backgrounds and use cases (e.g., app icon, website header, promotional materials).
Logo over a light and dark background with changes to the typeface colour
Business card mockup displaying back and font software app icon and social media avatars.
Digital Billboard
Digital Devices and Billboard
