Brand Design Concept ShortStop Parcel Delivery Firm
Create a brand concept to expand the company’s visual presence. Articulate brand message and services across clearly.
ShortStop Brand Design Concept
Graphic Design: Logo Clearspace
The logo rules to size restrictions are as follow The ShortStop brand mark has an established fixed size and the spacing relationship between the different elements so that they can appear together without competing for attention.
Make sure the logo has a margin that is 3x the height of the letter H spacing (the space between the logo mark and the logotype).
Keeping other elements away from this margin helps maintain the logo’s prominence and helps to maintain a clean look.
Please treat our logo with respect. Don’t crowd it with other elements. And don’t make it so small that it requires a magnifying glass to read it.
Our logo should have a presence within the piece.
The logo must appear on the first and most prominent occurrence of all communications, as well as back covers of printed materials.
Our logo should appear at the bottom right of a piece whenever
possible — think of it as our sign-off.
When sharing the space with other logos, ours should always be
equal in size