Brand Design Concept ShortStop Parcel Delivery Firm

Brand Design

Brand Design Concept
Brand logo for Shortstop is a courier logistic firm, which needs a boost to its branding to reach further afield, our brief required for a logo brand to stand out for other mainstream logistic companies out there that are easily recognised by is two colours and letter marks. 
After long research, we sow that many start-up’s or delivery services brand marks had cliché iconic box’s, vans, lorries or some sort of parcel within their logo.
It was made clear in the brief that none of these symbols should be used and the logo should be black/white or lime green to be seen and noticed. There transport vehicle’s should be white or lime green with the corresponding colour above that.
You will find below some of the concepts that were put forward during the concept and development process phase. Once the concept was chosen we went in and refined the logo for sharpness and size variations needed


Create a brand concept to expand the company’s visual presence. Articulate brand message and services across clearly.


Project Includes

Design Ideation
Design Direction
Final Design
Design Presentation


Client:  ShortStop Concept
Date:  2nd July


ShortStop Brand Design Concept

Brand Design Concept ShortStop Logo Design
Brand Design Concept Shortstop Logo Design Concepts
Brand Design Concept Shortstop Tone Guidance
Brand Design Concept Shortstop Primary Brand Colours
Brand Design Concept Shortstop Typography
Brand Design Concept Shortstop Mobile and Website
Brand Design Concept Shortstop Mobile and Website
Brand Design Concept Shortstop Signage

Additional Information

Graphic Design: Logo Clearspace

The logo rules to size restrictions are as follow The ShortStop brand mark has an established fixed size and the spacing relationship between the different elements so that they can appear together without competing for attention.

Make sure the logo has a margin that is 3x the height of the letter H spacing (the space between the logo mark and the logotype).

Keeping other elements away from this margin helps maintain the logo’s prominence and helps to maintain a clean look.

Please treat our logo with respect. Don’t crowd it with other elements. And don’t make it so small that it requires a magnifying glass to read it.

Our logo should have a presence within the piece.

The logo must appear on the first and most prominent occurrence of all communications, as well as back covers of printed materials.

Our logo should appear at the bottom right of a piece whenever
possible — think of it as our sign-off.
When sharing the space with other logos, ours should always be
equal in size