Brand Design Concept ShortStop Parcel Delivery Firm

Always in Motion

Chris San-Claire Design – Graphic Designer London

Brand Design Concept

The brand design Concept logo for Shortstop is a courier logistic company that needs a boost to its branding to reach further afield; our brief required a logo brand to stand out from other mainstream logistic companies that are easily recognised by its two colours and letter marks.

After long research, we saw that many start-ups or delivery services brand marks had cliché iconic boxes, vans, lorries or some parcel within their logo.

The brief made clear that none of these symbols should be used, and the logo should be black/white or lime green to be seen and noticed. Their transport vehicles should be white or lime green with the corresponding colour above that.

Below are some concepts put forward during the concept and development process phase. Once the concept was chosen, we refined the logo for the sharpness and size variations needed.


Create a brand concept to expand the company’s visual presence. Articulate brand message and services clearly.

Project Includes

Design Ideation
Design Direction
Final Design
Design Presentation



Client:  ShortStop Concept
Date:  2nd July


ShortStop Brand Design Concept

Brand design concept shortstop logo design
Brand design concept shortstop logo design
Brand design concept shortstop tone guidance
Brand design concept shortstop primary brand colours
Brand design concept shortstop typography
Brand design concept shortstop mobile and website
Brand design concept shortstop outdoor
Brand design concept shortstop signage

Additional Information

Graphic Design: Logo Clearspace

The logo rules to size restrictions are as follow The ShortStop brand mark has an established fixed size and the spacing relationship between the different elements so that they can appear together without competing for attention.

Make sure the logo has a margin that is 3x the height of the letter H spacing (the space between the logo mark and the logotype).

Keeping other elements away from this margin helps maintain the logo’s prominence and helps to maintain a clean look.

Please treat our logo with respect. Don’t crowd it with other elements. And don’t make it so small that it requires a magnifying glass to read it.

Our logo should have a presence within the piece.

The logo must appear on the first and most prominent occurrence of all communications and back covers of printed materials.

Our logo should appear at the bottom right of a piece whenever
possible — think of it as our sign-off.
When sharing the space with other logos, ours should always be
equal in size