Always in Motion

Merchandise Design: Phanomena Creative Solutions

Exhibition Merchandise Design: Phanomena Creative Solutions project to produce a display banner, bags, and cups for the exhibition in 2013.

Exhibition Merchandise Design

Phanomena Creative Solutions – Merchandise Design

In 2013, Phanomena Creative Solutions embarked on a project to produce a series of display banners, bags, and cups for an exhibition. As a consultancy specializing in production management for film and television, Phanomena aimed to create a range of posters and merchandise for a trade show. The client desired a vibrant refresh for their signage, bags, pens, and mugs, aligning with the color palette of their existing brochures and pamphlets.

The choices available were somewhat limited, yet this was to be expected. The project needed to adhere strictly to the company’s branding guidelines. The new designs for the posters, bags, and other accessories were required to be consistent with these brand specifications. After a series of discussions, we developed several concepts for the initial phase. These concepts were met with approval from the client, leading to the selection and finalization of the project’s designs. The end result was a cohesive collection of promotional items that stayed true to Phanomena’s brand identity while injecting a fresh and appealing aesthetic.

Assignment

Phanomena Creative Solutions is taking a bold step towards eco-friendliness by opting for water cans over plastic bottles for their upcoming show. This initiative not only reflects their commitment to the environment but also sets a new standard for event merchandising.

Alongside, they are gearing up to unveil an exclusive exhibition poster and a bespoke bag, each designed to capture the essence of the event. These giveaway items are not just merchandise; they are a statement of sustainability and creativity.

Objective

Designing Exhibition Merchandise: Create a captivating poster that features sleek lines and highlights the key aspects of the broadcasting industry.

Project Includes

Concepts
Poster
Bag design
Can

Details

Client: John McHugh
Date: 2013
Skills: Photography and Photoshop

BVE Event

A street advertisement board displays an ad for "Phanomena Creative Solutions" offering services in light entertainment, drama, corporate, theater, commercials, television, and merchandise design. A yellow tram is visible in the blurred background.

Imagine stepping off the bus and being greeted by the vibrant display of Phanomena Creative Solutions’ latest poster. It’s not just any poster; it’s a beacon of creativity and innovation, showcasing the dynamic world of film and TV production management consultancy.

Three red and black shopping bags are displayed in a row against a red background. The text on the bags reads "PHANOMENA CREATIVE SOLUTIONS" and includes words such as "LIGHT ENTERTAINMENT," "DRAMA," "COMMERCIAL," "THEATRE," and "CORPORATE." This striking merchandise design showcases their diverse offerings.

This poster, with its clean lines and striking design, encapsulates the essence of Phanomena’s mission: always in motion, always evolving. It’s a visual symphony that echoes the company’s dedication to excellence in the broadcasting field, a field where they have already made significant strides.

The image showcases a red and black disposable cup with a striped straw on a matching red background, and a red and black soda can on a contrasting blue background. Both items, featuring the text "PHANOMENA CREATIVE SOLUTIONS" alongside words like "drama," "corporate," and "entertainment," highlight the brand's striking merchandise design.

The poster is more than an advertisement; it’s a statement of quality and a promise of exceptional service, a testament to Phanomena’s commitment to pushing the boundaries of creative solutions.

A stack of brochures with a red and black color scheme. The top brochure reads "Phanomena Creative Solutions" in bold, listing words like "Light Entertainment," "Drama," "Corporate," "Commercials," "Television," and "Theatre." Expertise in Merchandise Design is also prominently highlighted.
A white plate holds three sets of cutlery wrapped in red pouches labeled "PHANOMENA." Beside the plate, a white napkin lists services such as "LIGHT ENTERTAINMENT," "DRAMA CORPORATION," "DIGITAL STRATEGIES," and more, showcasing their exceptional merchandise design.

The project was thrilling beyond just the design aspect; it necessitated sourcing each item to create the specific design elements required.

John McHugh, also recognized as John McHugh Designs, is a distinguished figure in the design world.