Katyayani Logo Design
Katyayani Professional Development Facilitator
Katyayani, or Dr Katya Langmuur, is a professional development facilitator and academic and meditation teacher. With a PhD in charismatic leadership, coupled with over twenty years of hands-on experience with groups and individuals, she finds innovative and engaging ways of threading behavioural science, psychology, philosophy and ethics into modern ways of living and working.
Project Includes
Design Ideation
Design Direction
Final Design
Design Presentation
Year
Client: Dr Katya Langmuur
Project: Katyayani Logo Design
Assignment
The logo must encompass a message of calmness, spirituality and fulfilment. Distinct from more commonly seen therapy logos, with a classical look and is easy to read.
Objective
The colours need to show calm, resolution and distinction and stand out from the crowd.
I am a spiritual person with knowledge in several traditional meditation techniques — an excellent understanding of human nature and phycology.
Envision a logo for Katyayani Holistic Therapist, set against a minimalist backdrop, capturing the vibrant colors and dynamic movements that embody life’s essence.
Creating a simplified version of a logo while retaining its core shapes and dynamic movements can be a clever solution for challenging placement scenarios. This approach ensures the logo remains recognizable and maintains its brand identity, even in the most demanding of spaces.
Embrace the elegance of simplicity with a minimalistic website design. The focus is on a clean layout where the logo and key elements are strategically placed to create a visually appealing and user-friendly interface. This design philosophy not only enhances the user experience but also ensures that your brand message is conveyed clearly and effectively.
Brand colors and gradients are pivotal in maintaining brand coherence. They serve as a visual language that can evoke powerful emotions and create a lasting impression on the target audience. Strategic use of these elements can significantly enhance brand recognition and provide a competitive edge. It’s essential to select colors that align with the brand’s identity and message, ensuring they resonate with consumers and stand out in the marketplace.
Additional Information
The client, Katya, made further requests to complete the logo design Process. The demand for a website, office stationery and brochure covering their ethos and services.
Website planning and research process, the WordPress platform was the choice after other platforms and technologies, as options with pros and cons of each platform. Experience with WordPress platforms is the first choice to work with WordPress for ease of use and management.
In addition, the client was presented with several WordPress frameworks to help with the website use, maintenance and updates. Frameworks like Elementor, and Divi Themes by
Elegant Themes, and a few other options would give a broader range and understanding. The site needed to allow the logo and logomark to stand out and have a clear space and calmness.
Brochure Design & Office Stationery
The logo design and colours were used in office stationery and business card design, with a trifold brochure detailing Katyiania ethos and services with a strong emphasis on the colour purple.
Further Training in the use of WordPress and Divi Theme followed.