Packaging Design: Jusme Juice Drink Range

Always in Motion

Chris San-Claire Design – Graphic Designer London

The project packaging design is part of a City and Guild graphic design course, the brief I took time to look around at other fruit juice companies and researched the designs and ideas. I then started looking for a name that would grab attention and deliver the brief.

I decided to have two names OPAC as the main brand name and Jusme for the drink. We were given four flavours Orange – Pear- Apple – Cranberry This is where the name OPAC originate. The juice drink name Jusme was created by wordplay Juice and me. The colours were pulled from the fruits as well as refreshing elements to compose the packaging design.


Product design for a fruit juice, look for a name, look, and style—fresh and refreshing, colourful and fun.


Research other products that would compete with our brief and find a name for the product, design packaging and style the product, and produce mockups of packaging and advertising.


Project Includes

Package Design Ideations
Naming Directions
Final Design
Design Presentation


Date: 2012
Client: Kensington & Chelsea Collagefurther information

Packaging Design & Logo Design

Jusme by opac juice cartons
Jusme by opac delivery truck
Jusme by opac billboard
Jusme by opac handmade mockups
Jusme by opac street advertising
Jusme by opac billboard 2

Additional Information

Project: Jusme – OPAC Packaging Design

Jusme Juice, Fruit Juice is the brief I took for my project for my City and Guild project; I took time to look around at other fruit juice companies and researched the designs and ideas. I then started looking for a name that would grab attention and deliver the brief; here are some of the names I came up with.


Opac is what I went for. It did not mean anything evident at first glance but came from the ingredients. (Orange – Pear- Apple – Cranberry) Jusme was the product itself. It had to be a gimmick; with hundreds of drinks out there, it had it be fun and appealing. So looking for names, I looked at other languages juice in French jus. This was the one I went for, and I also wanted to add more to it as an idea; it’s all about me and being fresh and thirst-quenching.

I returned to the brief to look at how I would design this. I used word games to come up with ideas. I designed the logo for the company and chose the typeface for it; future standards gave the soft roundness that I required for the shape of the fruit as most are of that shape, and if fruits attract us naturally, by shape and colour, why not take that from it? As I re-looked at the ideas and project brief, I realised that I could continue using the fruit Idea and the ME for other products under the opac name.

Jusme Juice Packaging Design

Jusme typeface is clean and sharp but still smooth and appealing. These are other attempts to develop a design for the jusme brand name. The first idea of the product packaging layout is the bands of colour, the fresh splash and the jusme. “This did not work.

The image was wrong and limited to its use; the strips were not working with the whole idea” Much the same, but this time the splash was a vector and was able to adjust to the restrictions. The background was more accessible and more manageable, and the opac stands proud, but there was something not working, and after time, I came to realise it was that both names were fighting for its space.

A rethink was needed to see whole all the elements could be kept and if each had its place and importance. Hence the product is born. Check out a post with early development Opac.

Resources Used Credit

Photo by Margerretta from Pexels