Logo Design: Katyayani Professional Development Facilitator

Logo Design

Katyayani, or Dr Katya Langmuur, is a professional development facilitator, academic and meditation teacher. With a PhD in the nature of charismatic leadership, coupled with over twenty years’ hands-on experience with groups and individuals, she finds innovative and engaging ways of threading behavioural science, psychology, philosophy and ethics into modern ways of living and working.

Assignment

The logo must encompass a message of calmness, spiritual and fulfilment. Distinct from more commonly seen therapy logos, with a classical look and easy to read.

Objective

The colours need to show calm, resolution and distinction and stand out from the crowd.
I am a spiritual person with knowledge in several traditional meditation techniques — an excellent understanding of human nature and phycology.

Project Includes

Design Ideation
Design Direction
Final Design
Design Presentation

Year

Client: Dr Katya Langmuur

Project: Katyayani Logo Design

Katyayani

Katyayani Logo Design

Additional Information

The client, Katya, made further requests on the completion of the logo design. The demand for a website, office stationery and brochure covering their ethos and services.

Website planning and research process, WordPress platform was the choice after other platforms and technologies, as options with pros and cons of each platform. Experience with WordPress platforms is the first choice to work with WordPress for ease of use and management.

In addition, the client was presented with several WordPress frameworks to help website use, maintenance and updates. Frameworks like Elementor, Divi Themes by Elegant Themes, and a few other options would give a broader range and understanding. The site needed to be simple and allow the logo and logomark to stand out and have a clear space and calmness.

Brochure Design & Office Stationery

The logo design and colours were used in office stationery and business card design, with a trifold brochure detailing Katyiania ethos and services with a strong emphasis on the colour purple.

Further Training in the use of WordPress and Divi Theme followed.