Horniman Museum Logo Redesign Concept


The museum was founded in 1901 by Frederick John Horniman. Frederick had inherited his father’s Horniman’s Tea business, which by 1891 had become the world’s most significant tea trading business.

The cash from the business allowed Horniman to indulge his lifelong passion for collecting, and which after travelling considerably and had some 30,000 items in his various collections, ranging from natural history, cultural artefacts and musical instruments.

In 1911, an additional building to the west of the main building, formerly containing a lecture hall and library, was donated by Frederick Horniman’s son Emslie Horniman. Townsend also designed this. A new extension, opened in 2002, was designed by Allies and Morrison.



Project for City and Guild Graphic Design Course, the brief was to create a new set of signs to direct visitors, the aim here was to colour code the department and differentiate each area so that visitors were able to follow the signs.



Clear visual signage 
Colour coded

Project Includes

Design Ideation
Design Direction
Final Design
Design Presentation


Client: City and Guild
Subject: Horniman Museum  Concept

Logo Redesign and Signage 

Horniman Museum Logo Design Signage
Horniman Museum Logo Design Glass Panel
Horniman Museum Logo Design Flag
Horniman Museum Logo Design Building Signage

Additional Information

Horniman Museum logo and signage concept design was part of the coursework for the City & Guild Graphic Design course in London.