Peripheral Vision Films ( Short Stories)
Peripheral Vision Films. Directors: Darren Brade, Wesley Mahoney (co-director)
Peripheral Vision Films is the creation of Darren Brade and Wesley Mahoney, two London-based filmmakers.
In 2018 we wrote, produced and filmed “Do What Thou Wilt”, a short film about two women whose car breaks down in the middle of nowhere, and there’s a serial killer on the loose.
Assignment
Define Your Brand Design
Who are you as a film director? Vision and imagination.
What are you doing? Creating imagery still and motion, telling stories.
Why are you doing it? Exploration, creativity.
Project Includes
Design Ideation
Design Direction
Final Design
Design Presentation
Year
Client: Darren Brade and Wesley Mahoney
Date: 2nd July
Peripheral Vision Films – Short Film Production
Peripheral Vision Films Logo Brand Design
Additional Information
Develop Your Brand Design: We are a new start-up with big ambitions. We plan to start with a portfolio of short stories with various genres to showcase our skills and imagination in filming and direction. The road ahead is long; Peripheral Vision will need recognition in the industry, with marketing and submissions.
Brand Voice: Our brand voice must instil quality, excitement, reliability and imagination.
Typography Selection: The typography needs to be strong, bold and timeless. They need to be able to go on many surfaces, not just paper but glass, pottery equipment boxes as well on all equipment and transport.
Colour Palette: The colour reflects light on surfaces; we are going white and black. This will instil a clean and sophisticated style. The logo is just the tip of the iceberg. Then, finalise the fonts, Colour and overall style, ensuring it is cohesive and consistent with the brand.
Imagery: All our imagery will need a story behind them. Every project will need its look as to the leading brand we would like to use patterns for our representation.
Design Your Brand Elements: The logo must work on many strong, tall, clear, and recognisable mediums. The logo will be on many surfaces with different textures and sizes.
Website: The website will be white and black with a clean look and loads of whitespace so that projects stand out and take priority over other elements. Here will show how the website will look in a prototype until the webmaster has all the assets, logo and elements.
Social Media: We will need an assortment of images and icons for each social media platform, with flexibility so that each new project can stand by itself and the logo. The social media logo needs to be recognisable at all times. As you can see in the image, there are four sets: Facebook, Twitter, Linkin and Instagram. Peripheral Vision Films logomark will play a significant role here as Banners for Facebook and Linkedin.
Physical Elements: The design team will test how the Peripheral Vision films logo will look on a promotional pen or a cap. We will list all relevant items at the start of this process to see what works.
We have designed a good set of physical elements, stationery, and a mouse mat. Other items include a staff shirt with an embossed logo. All storage boxes and equipment Will need to be marked with the logo.
MISSION & VALUES: The mission is to create stories that will touch home with the viewer and open their minds to different parts of the world around us and captivating moments.
BRAND PERSONALITY: 360 Degree vision of the world and stories around us.
YOUR MARKET: Our market spectrum can vary with each project. We think limiting ourselves to restricted geography would stun our creativity and imagination. As we start on this road, we will need to see what stories devolve around us and the times.
YOUR CUSTOMERS: Our audience is from a broad spectrum. Our view is to bring stories from various genres and to challenge storylines to keep the audience engaged.