Brand Design Concept: Naturous Men’s Skincare

Always in Motion

Chris San-Claire Design – Graphic Designer London

Naturous Men’s Skincare

The brand design concept for Naturous men’s skincare products is a natural, lightweight, heavy-duty nourishing serum crafted with Macadamia, Avocado and Passionfruit Seed Oils and Caffeine to hydrate, help reduce the signs of premature ageing and help restore sun-damaged skin. It contains Carrageenan, derived from seaweed, to soothe and promote the development of healthy new skin and smells fantastic.

Naturous means: being full of nature, having qualities of nature

A natural 2 in 1 foaming facial cleansing exfoliant crafted with invigorating native Macrobiotic Sea Minerals, Passion Flower, Violet Leaf, and Bladderwrack extracts to soothe, hydrate and stimulate cell renewal.
It contains natural Sugarcane to shed dead surface skin, clear dirt effortlessly, and excess without removing vital moisture or irritating sensitive skin.

A natural nutrient-rich daily facial moisturiser crafted with Avocado, Macadamia and Passionfruit Seed Oils to smooth, nourish without irritation and help correct skin-ageing free radicals.
Includes Passion Flower and Wakame extracts to hydrate and rejuvenate intensely.


The naturous men’s skincare project requires creating a brand for a cosmetic range. It is a deluxe men’s facial skincare range aimed at the middle-class age range of 25 – 45 years of age.


A clear logomark to reach men of 25 – 45 years of age, Package design with clean lines, discreet and straightforward but luxurious and class.

Project Includes

Three products design
Adverts ¼, ½ and full-page
Products and graphics for the product Website prototype

Year 2020

Brand Design Concept Naturous Men’s Skincare Logo and Product Design

Naturous logo design
Naturous website
Naturous anti aging elixir
Naturous advertising layouts
Naturous mens skin care magazine advertisement half page
Naturous mens skin care magazine advertisement
Naturous colours
Naturous texture and gradients alternative logo layout

Brand Design Concept Details

The Brief Summary

Naturous project requires creating a brand for a cosmetic range. There are no other requirements; here is a list of requirements for the project:

  • Logo design fitting to the brief
  • Three products designed for either men or women
  • Adverts ¼, ½ and full-page
  • Render the products and graphics for the product
  • Website Prototype
  • Logo Design Colours

A naturous logo is designed with curved typography to emphasize gentle but firmness. Colours are elements used in each of the products.

The logo was made in a neutral colour for a stronger emphasis and deferential to the elements within each product to stand on their own.

Brand Elements: Textures, Gradient
Each product has unique ingredients to separate them, so each has its identity.

The colour represents an element of the product, and the texture adds an element to the design that represents luxury and quality.

Naturous Skincare Logo

Naturous logo, as you can see, we kept the logo simple so that it can be used on a light or a dark background colour.

This decision is to give the logo more use and flexibility on usage; we did not want to distract from the letterforms so they could stand out by themself.

The Naturous mark will be used for avatars and website icons, and again we wanted it to make its impression.

Naturous Logo Mark Icon And Avatar

There were two final choices for the logo mark concepts. The N of Naturous Men’s Skincare is the first abstract of the letter N and the second is a more simple modified letter N.

After careful consideration, we chose the abstract letter N for the logomark, icon and Avatar for social media.

The abstract logomark and icon are much more distinct and fit with the other elements of texture and typography of the logo word.

Graphic Design Mastery: The Complete Branding Process

This project is coursework for Graphic Design Mastery The Entire Branding & Design Process by Lindsay Marsh at or

 Course Guide and Introduction

  • Course Intro
  • The Course Guide

Logo Design

  • Logo Design – Getting Started
  • Typography
  • Mood Boards and Colours
  • Working with Light and Dark Backgrounds


  • Developing Branding Standards
  • Brand Assets
  • Logo Design – Exporting
  • The Package Design
  • Setup
  • Layout
  • Adobe Dimensions Overview
  • Working With Multiple Objects
  • Rendering Files
  • Backside
  • Testing It Out

AD Layout and Design

  • Advert Specs
  • Layout and Blocking
  • Custom Brushes
  • Creating Background Textures
  • Layout and Blocking – Part2

Rendering our 3D Objects in Adobe Dimentions

  • 3D Objects
  • High Rez Renders

Digital Ad Design


 Design and Stationery Design

  • Tshirt Design-Front and Backside
  • Business Card – Front and Back
  • Stationery Design-Letterhead-Part1 and Part2
  • Stationery Design-Envelope

 Website Design and Layout

  • Adobe XD-UX
  • Web Design
    • Intro to Adobe XD
    • Blocking Our Design
    • Adding Icons Links & Photos
    • Main Banner
    • Finishing Our Home Page
    • Product page
    • Creating Active Links
    • Shopping Cart Drop Down Menu