Brand Design Concept: Naturous Men’s skincare
The brand design concept for Naturous men’s skincare products is natural, lightweight, heavy-duty nourishing serum crafted with Macadamia, Avocado and Passionfruit Seed Oils, and Caffeine to hydrate, help reduce the signs of premature ageing and help restore sun-damaged skin. Contains Carrageenan, derived from seaweed, to soothe and promote the development of healthy new skin and smells fantastic.
Naturous means: being full of nature, having qualities of nature
A natural 2 in 1 foaming facial cleansing exfoliant crafted with invigorating native Macrobiotic Sea Minerals, and Passion Flower, Violet Leaf and Bladderwrack extracts to soothe, hydrate and stimulate cell renewal.
Contains a natural Sugarcane to effortlessly shed dead surface skin and clear dirt and excesses without removing vital moisture or irritating sensitive skin.
A natural nutrient-rich daily facial moisturiser crafted with Avocado, Macadamia and Passionfruit Seed Oils to smooth, nourish without irritation and help correct skin-ageing free radicals.
Includes Passion Flower and Wakame extracts to hydrate and rejuvenates intensely.
A clear logomark to reach men of 25 – 45 years of age, Package design with clean lines, discreet and simple but luxury and class.
Three products design
Adverts ¼, ½ and full-page
Products and graphics for the product Website prototype
Brand Design Concept Naturous Men’s Skincare Logo and Product Design
Brand Design Concept Details
THE BRIEF SUMMARY
Naturous project requires creating a brand for a cosmetic range. There are no other requirements, here is a list of requirements for the project:
- Logo design fitting to the brief
- Three products design for either men or women
- Adverts ¼, ½ and full-page
- Render the products and graphics for the product
- Website prototype
Logo Design Colours
Naturous logo is designed with curved typography to emphasize gentle but strong. Colours are elements used in each of the products.
The logo was made in a neutral colour for a stronger emphasis and deferential to the elements within each product as to stand on their own.
Naturous Skincare Logo
The Naturous logo, as you can see, we kept the logo simple so that it can be used on a light or a dark background colour.
This decision is to give the logo more use and flexibility on usage; we did not want to distract from the letterforms so they could stand out by themself.
The Naturous mark will be used for avatars and website icons, and again we wanted for it to make its impression.
Brand Elements: Textures, Gradient
Each product has its own special ingredients to separate them, so each has its own personal identity.
The colour represents an element of the product, and the texture adds an element to the design that represents luxury and quality.
Naturous Logo Mark Icon And Avatar
There were two final choices to the logo mark concepts. The N of Naturous Men’s Skincare the first is an abstract of the letter N and the second a more simple modified letter N.
After careful consideration, we came to the choice was the abstract letter N for the logomark, icon and Avatar for social media.
The abstract logomark and icon is much more distinct and fitted with the other elements of texture and typography of the logo word.
Graphic Design Mastery: The Complete Branding Process
This project is a coursework for Graphic Design Mastery The Entire Branding & Design Process by Lindsay Marsh at Stackskill.com or Skillshare.com
COURSE GUIDE AND INTRODUCTION
- Course Intro
- The Course Guide
- Logo Design – Getting Started
- Mood Boards and Colours
- Working with Light and Dark Backgrounds
- Developing Branding Standards
- Brand Assets
- Logo Design – Exporting
- The Package Design
- Adobe Dimensions Overview
- Working With Multiple Objects
- Rendering Files
- Testing It Out
AD LAYOUT AND DESIGN
- Advert Specs
- Layout and Blocking
- Custom Brushes
- Creating Background Textures
- Layout and Blocking – Part2
RENDERING OUR 3D OBJECTS IN ADOBE DIMENSIONS
- 3D Objects
- High Rez Renders
DIGITAL AD DESIGN
T-SHIRT DESIGN AND STATIONERY DESIGN
- Tshirt Design-Front and Backside
- Business Card – Front and Back
- Stationery Design-Letterhead-Part1 and Part2
- Stationery Design-Envelope
WEBSITE DESIGN AND LAYOUT
- Adobe XD-UX
- Web Design
- Intro to Adobe XD
- Blocking Our Design
- Adding Icons Links & Photos
- Main Banner
- Finishing Our Home Page
- Product page
- Creating Active Links
- Shopping Cart Drop Down Menu