BookWorm™ Logo Design – Challenge 14

by | Mar 28, 2018

San-Claire Creative Designs

BookWorm™ Logo Design Brief

BookWorm™ is a growing online bookstore, and we are looking to get a logo designed. I am not good at this kind of stuff, so I do not know how much help I can be. We just want to see what you can come up with the logo.

We are pretty much open to anything, whether it be using a worm or not. We do need the text BookWorm included of course. Thanks!!

Tyler Fitzgerald
BookWorm™

BookWorm Logo Design

Process

The client request was simple it was open to anything and wanted the brand name for its online bookstore.

Brainstorm

Book, worm, glasses, brown, green, icon, symbol.

Ideas

It was apparent that the logo is a wordmark or have a book and worm or either. Elements of books and some worm characters and a choice of typefaces, The need for the logo to be eligible at a small size to fit for purpose on a website, wish is typically sized 60-80 px.

Once the elements of books and worms sketched, it was time to vectorise them. It became clear that the more detail and colour that the image would become hard to view at smaller sizes.

Thoughts

At the time it seemed natural and straightforward. A bookworm and the wordmark it appeared to work well with the brief.

Looking at it the days afterwards seems it could of have been further refinements.

BookWorm Logo Design Laptop

BookWorm Logo Design Laptop

BookWorm Logo Design Delivery Boxes

BookWorm Logo Design Delivery Boxes