Brand Design Concept: Naturous Men’s skincare

Brand Design Concept: Naturous Men’s skincare

The brand design concept for Naturous men’s skincare products is natural, lightweight, heavy-duty nourishing serum crafted with Macadamia, Avocado and Passionfruit Seed Oils, and Caffeine to hydrate, help reduce the signs of premature ageing and help restore sun-damaged skin. Contains Carrageenan, derived from seaweed, to soothe and promote the development of healthy new skin and smells fantastic.

Naturous means: being full of nature, having qualities of nature

A natural 2 in 1 foaming facial cleansing exfoliant crafted with invigorating native Macrobiotic Sea Minerals, and Passion Flower, Violet Leaf and Bladderwrack extracts to soothe, hydrate and stimulate cell renewal.
Contains a natural Sugarcane to effortlessly shed dead surface skin and clear dirt and excesses without removing vital moisture or irritating sensitive skin.

A natural nutrient-rich daily facial moisturiser crafted with Avocado, Macadamia and Passionfruit Seed Oils to smooth, nourish without irritation and help correct skin-ageing free radicals.
Includes Passion Flower and Wakame extracts to hydrate and rejuvenates intensely.

Assignment

Naturous men’s skincare project requires creating a brand for a cosmetic range. It is a deluxe men’s facial skincare range aimed at the middle-class age range 25 – 45 years of age.  

Objective

A clear logomark to reach men of 25 – 45 years of age, Package design with clean lines, discreet and simple but luxury and class.

Project Includes

Three products design
Adverts ¼, ½ and full-page
Products and graphics for the product Website prototype

Year

2020

Brand Design Concept Naturous Men’s Skincare Logo and Product Design

 

Naturous Logo Design Naturous Men'S Skincare
Naturous Website Logo And Product Design
Naturous--Anti-Aging-Elixir
Naturous Advertising Layouts Brand Design Concept
Naturous-Mens-Skin-Care-Magazine-Advertisement-Half-Page
Naturous-Mens-Skin-Care-Magazine-Advertisement
Naturous Colours
Naturous Texture And Gradients Alternative Logo Layout

Brand Design Concept Details

THE BRIEF SUMMARY

Naturous project requires creating a brand for a cosmetic range. There are no other requirements, here is a list of requirements for the project:

  • Logo design fitting to the brief
  • Three products design for either men or women
  • Adverts ¼, ½ and full-page
  • Render the products and graphics for the product
  • Website prototype

Logo Design Colours

Naturous logo is designed with curved typography to emphasize gentle but strong. Colours are elements used in each of the products.

The logo was made in a neutral colour for a stronger emphasis and deferential to the elements within each product as to stand on their own.

Naturous Skincare Logo

The Naturous logo, as you can see, we kept the logo simple so that it can be used on a light or a dark background colour.

This decision is to give the logo more use and flexibility on usage; we did not want to distract from the letterforms so they could stand out by themself.

The Naturous mark will be used for avatars and website icons, and again we wanted for it to make its impression.

Brand Elements: Textures, Gradient

Each product has its own special ingredients to separate them, so each has its own personal identity.

The colour represents an element of the product, and the texture adds an element to the design that represents luxury and quality.

Naturous Logo Mark Icon And Avatar

There were two final choices to the logo mark concepts. The N of Naturous Men’s Skincare the first is an abstract of the letter N and the second a more simple modified letter N. 

After careful consideration, we came to the choice was the abstract letter N for the logomark, icon and Avatar for social media.

The abstract logomark and icon is much more distinct and fitted with the other elements of texture and typography of the logo word.

Graphic Design Mastery: The Complete Branding Process

This project is a coursework for Graphic Design Mastery The Entire Branding & Design Process by Lindsay Marsh at Stackskill.com or Skillshare.com

COURSE GUIDE AND INTRODUCTION

  • Course Intro
  • The Course Guide

LOGO DESIGN

  • Logo Design – Getting Started
  • Typography
  • Mood Boards and Colours
  • Working with Light and Dark Backgrounds

BRANDING

  • Developing Branding Standards
  • Brand Assets
  • Logo Design – Exporting
  • The Package Design
  • Setup
  • Layout
  • Adobe Dimensions Overview
  • Working With Multiple Objects
  • Rendering Files
  • Backside
  • Testing It Out

AD LAYOUT AND DESIGN

  • Advert Specs
  • Layout and Blocking
  • Custom Brushes
  • Creating Background Textures
  • Layout and Blocking – Part2

RENDERING OUR 3D OBJECTS IN ADOBE DIMENSIONS

  • 3D Objects
  • High Rez Renders

DIGITAL AD DESIGN

Layout

T-SHIRT DESIGN AND STATIONERY DESIGN

  • Tshirt Design-Front and Backside
  • Business Card – Front and Back
  • Stationery Design-Letterhead-Part1 and Part2
  • Stationery Design-Envelope

WEBSITE DESIGN AND LAYOUT

  • Adobe XD-UX
  • Web Design
    • Intro to Adobe XD
    • Blocking Our Design
    • Adding Icons Links & Photos
    • Main Banner
    • Finishing Our Home Page
    • Product page
    • Creating Active Links
    • Shopping Cart Drop Down Menu

Brand Design Concept ShortStop Parcel Delivery Firm

Brand Design Concept ShortStop Parcel Delivery Firm

Brand Design Concept
 
Brand logo for Shortstop is a courier logistic firm, which needs a boost to its branding to reach further afield, our brief required for a logo brand to stand out for other mainstream logistic companies out there that are easily recognised by is two colours and letter marks. 
 
After long research, we sow that many start-up’s or delivery services brand marks had cliché iconic box’s, vans, lorries or some sort of parcel within their logo.
 
It was made clear in the brief that none of these symbols should be used and the logo should be black/white or lime green to be seen and noticed. There transport vehicle’s should be white or lime green with the corresponding colour above that.
 
You will find below some of the concepts that were put forward during the concept and development process phase. Once the concept was chosen we went in and refined the logo for sharpness and size variations needed

Assignment

Create a brand concept to expand the company’s visual presence. Articulate brand message and services across clearly.

Objective

Project Includes

Design Ideation
Design Direction
Final Design
Design Presentation

Year

Client:  ShortStop Concept
Date:  2nd July

Behance

ShortStop Brand Design Concept

Brand Design Concept Shortstop Logo Design
Brand Design Concept Shortstop Logo Design Concepts
Brand Design Concept Shortstop Tone Guidance
Brand Design Concept Shortstop Primary Brand Colours
Brand Design Concept Shortstop Typography
Brand Design Concept Shortstop Mobile And Website
Brand Design Concept Shortstop Mobile And Website
Brand Design Concept Shortstop Signage

Additional Information

Graphic Design: Logo Clearspace

The logo rules to size restrictions are as follow The ShortStop brand mark has an established fixed size and the spacing relationship between the different elements so that they can appear together without competing for attention.

Make sure the logo has a margin that is 3x the height of the letter H spacing (the space between the logo mark and the logotype).

Keeping other elements away from this margin helps maintain the logo’s prominence and helps to maintain a clean look.

Please treat our logo with respect. Don’t crowd it with other elements. And don’t make it so small that it requires a magnifying glass to read it.

Our logo should have a presence within the piece.

The logo must appear on the first and most prominent occurrence of all communications, as well as back covers of printed materials.

Our logo should appear at the bottom right of a piece whenever
possible — think of it as our sign-off.
When sharing the space with other logos, ours should always be
equal in size

Logo Design: Mulligan & Co Chartered Accountant London 2021

Logo Design: Mulligan & Co Chartered Accountant London 2021

Assignment

The logo design needs a distinct look and a luxurious feel, black on white and gold on black. In addition, it must stand firm and tall on its own.

Objective

The logo needs distinction, tradition, established, strong and luxury. Therefore, the logo design will be used on white and black paper require the logo in black and gold stationery.

Project Includes

Design Ideation
Final Design
Design Presentation

Year

Client:  Mulligan & Co
Date:  July 2021

 

Mulligan &Amp; Co Logo Guidelines Brand Style_Mulligan &Amp; Co Chartered Accountant Logo Design Wb
Mulligan &Amp; Co Logo Guidelines Brand Style_Mulligan &Amp; Co Chartered Accountant Logo Design Gold
Mulligan &Amp; Co Logo Guidelines Brand Style_Mulligan &Amp; Co Chartered Accountant Logo Design Bw
Mulligan &Amp; Co Logo Guidelines Brand Style_Mulligan &Amp; Co Chartered Accountant Logo Design Bw
Mulligan &Amp; Co Logo Guidelines Brand Style_Mulligan &Amp; Co Chartered Accountant Logo Design Typography
Mulligan &Amp; Co - Logo Design Paper
Mulligan &Amp; Co - Logo Design Cup
Mulligan &Amp; Co Logo Design Stationery
Mulligan &Amp; Co Logo Mockup 7 Office Glass

Mulligan & Co Additional Information

The initial concepts proved favourable for the clients and came to head-to-head with each other. Once the design was selected a range of refinements were added.

Brand Styleguide instructions to complete the brief requirement.

 

Phase two

Additional work is required to expand the brand design into other areas of the brand extension.

  • Social Media
  • Advertising
  • Merchandise
  • Products Design
  • Web Presence 

Logo Design letterhead

The logo has a distinct look, with a luxurious feel to it; here it is demonstrated in black on white, rich paper. It stands strong and tall on its own.

Check out our Lab Logo Design: Mulligan & Co – Chartered Accountant (san-claire.uk) for concepts presented.

Mulligan & Co Luxurious Office Crockery

The look translates through the office, with a luxurious feel to it; here it is demonstrated in gold leaf on a white, cup, and saucer. It stands strong and tall on its own.

Mulligan & Co Logo Design Stationery

This demonstrates how the stationery will look. It is demonstrated in gold on a rich black background with a luxurious feel to it. It stands strong and tall on its own.

The idea is to present a clear message of authorities traditional values and trustworthiness to its patrons.

Exhibition Poster Darren Brade

Exhibition Poster Darren Brade

Assignment

To create a set of posters for an upcoming photography exhibition 

Objective

The aim of the poster is to show off the subject matter, important that the photography has no obstruction, bold and clean.

Project Includes

Design Ideation
Design Direction
Final Design

Year

Client: Darren Brade
Project: Poster Design
Date: 2011

Darren Brade Photography

Exhibition Poster

Darren Brade Photographer Exhibition Poster London V4
Darren Brade Photographer Exhibition Poster London V3
Darren Brade Photographer Exhibition Poster London V2
Darren Brade Photographer Exhibition Poster London One

Additional Information

Darren Brade is a London-based photographer specialising in eventsfashion and portrait photography.

I was born in Leicester, England, but I didn’t discover photography until shortly after moving to London. Initially influenced by the work of Herb Ritts, He has developed his unique style of photography.

He loves photographing people, be it headshots, events, editorials, film stills or fine art.

Clients include British Film Institute, Premier PRVelcroHelen Anthony, Peter Twiss and Famous Pictures.

Logo Design: Katyayani Professional Development Facilitator

Logo Design: Katyayani Professional Development Facilitator

Assignment

The logo must encompass a message of calmness, spiritual and fulfilment. Distinct from more commonly seen therapy logos, with a classical look and easy to read.

Objective

The colours need to show calm, resolution and distinction and stand out from the crowd.
I am a spiritual person with knowledge in several traditional meditation techniques — an excellent understanding of human nature and phycology.

Project Includes

Design Ideation
Design Direction
Final Design
Design Presentation

Year

Client: Dr Katya Langmuur

Project: Katyayani Logo Design

Katyayani

Katyayani Logo Design

Katyayni Logo Design Katyayani
Katyayni Logo Design Web
Katyayni Logo Design Colours
Katyayni Logo Design
Katyayni Logo Design

Additional Information​

The client, Katya, made further requests on the completion of the logo design. The demand for a website, office stationery and brochure covering their ethos and services.

Website planning and research process, WordPress platform was the choice after other platforms and technologies, as options with pros and cons of each platform. Experience with WordPress platforms is the first choice to work with WordPress for ease of use and management. 

In addition, the client was presented with several WordPress frameworks to help website use, maintenance and updates. Frameworks like Elementor, Divi Themes by Elegant Themes, and a few other options would give a broader range and understanding. The site needed to be simple and allow the logo and logomark to stand out and have a clear space and calmness.

 

Brochure Design & Office Stationery 

The logo design and colours were used in office stationery and business card design, with a trifold brochure detailing Katyiania ethos and services with a strong emphasis on the colour purple.

Further Training in the use of WordPress and Divi Theme followed.