Graphic Designer Logo How to Choose the Right Colours

Always in Motion

Chris San-Claire Design – Graphic Designer London

Choosing the right colours can make or break your graphic designer logo. Whether you’re hoping your logo will capture people’s attention or help build trust in your brand, a practical, eye-catching colour palette is key. Here you’ll find everything you need to know about picking the perfect hues for your logo design.

Consider Your Brand and Audience

An essential step in choosing colours for your logo is to think about your brand and audience. Ask yourself: what kind of feelings or associations do I want my logo to evoke? Then, consider who will be viewing your logo – Is it predominantly directed toward women aged 25-34? Do you need to make your selected colours appealing to both genders? What Colour Palette Should I Choose? Once you understand which colours communicate best for your logo, you’ll know how to pick the perfect logo.

Choose Colours According to Meaning

A predominant colour might subconsciously enhance your brand’s values, while other colours might heighten your message or what you wish to achieve. Choose colours that have meanings associated with them – each colour has an intrinsic connection to emotion and feeling. For example, blue is associated with trustworthiness and calmness, whereas red symbolizes power and passion. Pick colours that go in line with the emotions you want your logo to evoke. In terms of design, it’s important to choose a range of hues that work together harmoniously; too many different colours can be off-putting to the eye.

Use Colour Psychology to Get the Message Across.

Pay attention to the context and meaning behind each colour you are selecting. Colour psychology is the study of how hues can influence someone’s feelings, perceptions, and behaviour. Utilize this knowledge when selecting colours for your logo – it could give customers more insight into who you are and what you stand for. Make sure that any colours were chosen to reflect your brand’s core values accurately and authentically.

Understand How Colours Appear on Different Devices.

Understanding how colours will appear on various screens and devices is essential. With the rise of mobile technology, designing a logo that appears sharp and vibrant on mobile and desktop devices is critical. Use software such as Adobe Colour CC or other colour picker applications to ensure your colours remain consistent across all platforms.

Test Out Different Combinations of Colour Schemes.

Your logo design isn’t complete until you’ve tested multiple colour combinations. Try experimenting with different shades or tints to bring out the best in your logo design. You don’t have to use the most basic or conventional colours; be creative and find a unique combination that resonates visually with your branding. Additionally, stick to a maximum of three colours for optimal brand clarity.

How to use colours in logo design


Colours are the most important part of any graphic designer’s logo. You should choose a colour palette that represents the company or organization you are promoting and which will help you project a certain tone or emotion. Additionally, if your logo is ever utilized in multiple different ways, using a limited colour palette will make this process easier so that every time the logo is used it looks as consistent as possible.

2. Fonts

Typography can be just as important as colours when designing a logo. Bold fonts create an impactful yet professional look, while cursive ones lend an air of romanticism and finesse. Always review your fonts carefully to ensure that any text within the design reads clearly and accurately portrays the message you’re trying to get across with your visual identity.

3. Simplicity

Simplicity is key for a successful graphic designer logo–complexity can often make something hard to digest in terms of visuals, which leads people away from recognizing what it represents immediately upon viewing it. Designing simple logos with minimal but powerful elements can help provide both recognition and memorability in people’s minds, so they will always remember seeing and associating it with you throughout their lives!

4. Illustrations

Illustrations are great for creating unique graphic designer logos that come off as more artistic than something straight-out box graphics software might have produced–illustration can easily stand out among others production type logos & let someone know who designed yours for sure! Embedding images into designs also helps give them more depth! Even some artists use extremely complex designs made up entirely of illustrations, allowing much room for individual creativity and giving the finished product a unique feel.

5. Shapes & Geometry

Shapes & geometry are underrated aspects when it comes to forming effective logos–geometric shapes like circles or squares (or combinations of them) may look simplistic at first glance but including these into one’s design could bring clarity & structure not only visually but overall in terms of meaningfulness too! These sorts of visuals call attention immediately almost anywhere they appear which is why incorporating them into logos should never be overlooked–not to mention their potential iconic character side!

6. Symmetry

Symmetry brings a level of balance to graphic designer logos which creates an elegant effect without making things too complicated like diamond shapes or lettering might do–symmetry is used as an attribute by many major brands today because its balanced nature tends to convey trustworthiness & consistency between products/services offered by a given company (especially when they remain unchanged over time!). Last thing anyone wants is confusion associated with their brand-making symmetry well worth considering seriously before taking on any branding tasks whatsoever!

7. Balance

Balance has much been said already about how pivotal this aspect it is for crafting successful graphic designer logos, however still deserves its spot on this list too, since having everything well-spaced out (not overcrowding anything) speaks volumes about how professional something appears & doesn’t overwhelm viewers resulting in misinterpretation/misalignment likely otherwise had mistakes been made early on this front ! Not investing energy accordingly when sourcing elements such as incorrect weight distribution etc., could lead disaster, so being aware & employing wise strategies here mandatory!

As a graphic designer, you’ll likely use your logo across a wide variety of mediums—from websites, to emails, to print materials. A logo that doesn’t look good in one of these mediums can hurt your reputation as a designer. Opt for a clean logo layout that will look just as good on screens as it does in print, to boost trust in your graphic designer logo skills. (Source: