Brand Design Process – Guide to Get the Best Result

Always in Motion

Chris San-Claire Design – Graphic Designer London

Brand Design Process

The Comprehensive Guides to Get the Best Result; A strong brand is one of the keys to make your business or project standing out from the crowd. You can have a perfect product or service, large capital, incredible people to work with, but these will become nothing without the good quality of brand awareness.

According to the statistic, around 65% of consumers would like to purchase products or services from brands that are more familiar to them. The design of your brand can be the face of your company. Ones can make or break it depending on their brand awareness quality.

The brand is the symbol, words, design, or design that can create the image of the identity of your business, project, or product. The brand is the primary way to set your company’s identity apart from the other competitions.

To create an excellent brand for your company or project, you will want to get into the details and conduct the extensive markets and the philosophical aspects that define the goals and image of your company. Here are the four principles which you can consider:

Brand design process the first principle brand logo

The very first thing you will want to consider is to think about your logo goal and the brand design process. To attain your specific goals, you will want to set the company based on the premises and the absolute values from the starting point. And branding is one of the most critical components that you will want to hold still while conducting your business activity.

So, before starting to visualize the brand, it is crucial to identify the character of your company or product. Identification is a crucial point to consider because it is the one factor that can add more emotion to the branding.

The brand design process should come with a logo that represents the characteristic of your company so that all of your messages will be successfully delivered to your consumers. Therefore, we can safely say that the brand logo can describe the traits and characteristics of your company.

Logo can describe the brand but don’t mistake it as a whole part of your company’s branding. Instead, it is one of the crucial stages of the branding process. The logo design is the foundation of your company’s identity. It will be the bridge that establishes your brand to your consumers.

You won’t know if your logo design works for your diverse audience until you test it on the water. Test the logo on every occasion. You will see if you need to tweak it or change it entirely. 


Brand design process the second principle for your brand design process colour


Colour is a big part of your brand design process Using the right colours for your brand will bring an impact on how your audience will see your brand, there is a colour theory Here are various colours and their meaning:


Red is bold, brave, loud, exciting, and passionate. If this describes you a lot, you could use this palette with the other combination.


Orange is as brave as red. However, it tends to be less aggressive. It can be your choice if you want your company identity to be cheerful.


Yellow is the symbolism of happiness and joy. If you add this to your brand, it will make your company’s identity more fun and approachable to your audiences.


Green is a friendly colour. The audience will feel excited whenever they see a green colour. Green can mean two things: nature or money.


Blue is calmer and stabler. It is the perfect colour if you want to make your brand more trustworthy. Blue can make people peaceful. It shows your audience that they can rely on your brand.


Purple can describe the high class of your brand. If you are targeting the upper end of the customers, adding purple can boost the luxurious feel in your branding.


Pink can set your brand apart from the others, moreover, if your target is female users. Pink has been associated with feminist characteristics.


Brown is identical to calm, confident, and masculine. You can take this perk to target a specific audience for your brand. Looking at these characteristics, it can be the top choice if your target audience is male.


Black is a popular colour. It is dark, charming, and mysterious. It is also classic and convenient. Use the black colour for a safe choice.

Brand design process the third principle for brand design font 1

The Third Principle for Brand Design Font

The font you choose for your branding is vital. There are different types of  fonts that you can take, which can be relevant to your brand identity.

There are hundreds of fonts that you can find to include in your branding. Each font has its characteristics and expectations. Some of the fonts look formal, some of them look fun, and some of them look thrilling, the aim is to find which font portrays your message and identifys your image.

The serif fonts can add the brand to the trustworthy and classic look of your brand. Each font has its standard and quality. Each font has a unique design, outlines, shape, and quality.

The typography can describe a lot about your brand and the company’s image. Therefore, it is imperative to choose your fonts wisely in your brand design prosses.

The Fourth Principle for Your Brand Design Imagery

The logo sketches will tell you a lot about how your brand will look to present to your audiences.

Sketches give you such better visualization of your logo’s final look. It will provide you with the best views of your brand design process. Take some of the sketches variations and recreate the logo if you need to do it.

The logo can be applied as a mockup on various items and branding assets of your company. In the imagery principle, the brand will need to have good logo designs, colour, and the type of elements that describe your company image and identity.

The imagery of your company is a daunting task to do alone. Hire a professional designer to help you overcome this phase. Outsource this task to the experts so that you can get the very best result for your branding creation.

Have a look at my portfolio under the brand identity section